Adyoulike launches mobile content feature, native stories

Native technology platform Adyoulike has unveiled its new mobile advertising format, Native Stories, in partnership with GMC Media, which forms part of the Marie Claire Group.

The new experience works in mobile and was created in response to the popularity of the Stories format on social platforms.

Adyoulike Native Stories allows premium publishers to create a similar content carousel to Stories in Instagram and Snapchat, which lives at the top of the mobile page and can be monetised and filled with advertising creative.

Native Stories follows the same technical specifications of other traditional native formats, rather than follow the standard 9:16 ratio.

Elodie Bretaudeau-Fonteilles, executive director at GMC Media said: "The integration of social user experience within a media site, offers real innovation for our business. This is an opportunity for advertisers to be able to deploy content developed for social media beyond platforms and deliver them in a Digital Ad Trust media environment where brand safety is key. The editorial context of the format will enable us to reach higher levels of engagement for our advertisers with Stories content. This format also offers significant added value in terms of user experience, as we can share and promote social style content directly on our site without users having to leave our editorial environment.”

Yohan Elmaalem, COO and co-founder of Adyoulike, added: "We are excited to unveil our Native Stories product and to partner with GMC Media for launch. Already two million advertisers use Stories on Facebook, Instagram and Messenger.

"We know that brands want to diversify their investments outside of these social platforms, which more than ever before are being challenged, so we have created a new Native Stories format inspired by Instagram Stories for all premium publishers."